Print time


I remember one commercial video, part of an adverting campaig, featuring Cesc Fabregas. THe midfield player, renowned for hi s distribution skills, is in the middle of a game. Players are running, kicking, running again. Then, Fabregas receives the ball. We are then, transported to a hub where Fabregas is sited, contemplating different scenes of the field. we are, is supossed, in the mind of the player, who calmly evaluate the situation. Then, and only then, he delivers the killer pass.

In this days, technology surround us, interconnecting us every hour. This fact is consequence of a new vision of reality from the people who design all the devices that are around us. And these new vision rest in new concepts: user experience, information architecture, and so on. What if we apply these concepts to more traditional products.

That can be an enriching experience.

Information is a multidimensional reality. Take a group of people, tell them to align first according to their names in alphabetical order, then according to their country of provenance, and then according to their age, and each time take a picture.  You will get three complete different alignments, and each one give us a different context.  The same happens with data,  and that is why we have to be careful in the way we approach data and present it.

And that is why design is important in this approach. Print products have a long story in dealing with data  since the statistics graphs  made by Englishman Wiliiam Playfair in the wake of the industrial revolution in the xviii century.  
Certainly, the graphics on paper don’t get you the continuous 24\7 flow you get from other media, but instead it can give you a frozen moment of that flow, the one you need to think, weigth the facts , and take your decision.